The world media have repeatedly reported the intention of Daimler AG in 2013 to cease production of cars of a class of "premium" brand Maybach. Terper luxury goods companies compete with Bentley and Rolls-Royce will be a model Mercedes-Benz, developed on the platform of the S-Class.
Maybach technical retarded car?
Today, many experts are analyzing, in fact, the failures of "daymlerovskogo" project. Of course, the reason is not in the low competence of the personnel of an elite unit of German concern. Relatively speaking, accounting, bookkeeping attending seminars regularly. And that really affected the sales of these cars flops - is the technical backwardness.The same "family Mercedes» S-Class intensively and regularly updated: the latest technology, modern engines. Probably not the conservatism of innovation still "cash does not." As a result of a year sold no more than three hundred cars. At the same time during the existence of Maybach brand company Daimler has spent on its development over a billion euros. Based on the overall sales volume of limousines, despite their high cost (from 320 000 euros and above), it appears that on each car the German automaker was losing about 340 thousand euros. Of course, so long could not continue, which confirms the decision of the Daimler AG.
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